Michal Apel

Industrial designer graduated from the Bezalel Academy

Amos Bismut

Director of sales in the Haredi sector

Dudi Deshe is an expert in providing marketing services to small and moderate sized manufacturers as well as entrepreneur companies having developments in the field of consumer products.  Dudi Deshe presents over 15 years of experience in international marketing and is assisted by an international connections’ network in over 20 countries, mainly focusing on the United States market.  The activities’ goal is to develop international markets for consumer products in the retail domain to sale chains as well as the on-line sales channels.  The connections include buyers at retail chains, distributors and sales persons as all are active in the retail domain.  Further, operations with the independent stores’ sector in the United States in various domains where consumption products allow quick entry into the market constitute an additional attractive activity lever.

Dudi Deshe

Director of sales in the United States

Lior Bharat

National director of marketing and sales

Director of the Company and technological development, an architect by training and a patent developer, holding over 25 years in patents, technological development, business development and investments.

Nir Shechter

Company director

David Nativ

Mechanical engineer and technology consultant